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Oak provides hotel owners and lenders with
comprehensive hotel management services. As previously
mentioned, we focus our efforts on profit attainment. However,
we are also extremely attentive to the importance of maintaining and
improving the physical plant of every hotel that we manage, with the
resources available.
In addition to operations
support, the "backbone" of the Company, we provide numerous
other services that act as the "skeleton" of the organization.
These services help ensure that the integrity of each asset is maintained.
The following are overviews of the comprehensive list of the services offered
by Oak:
- Sales and Marketing
Our targeted sales and marketing programs are central to Oak’s
market-leading performances. Individualized programs are
implemented at each hotel. Each property has a sales
office whose guidelines and performances are closely monitored
by a regional office. The direct sales effort is designed
in unison with an advertising and marketing program and where is
makes economical sense we do website marketing. All
efforts are monitored and adjusted for their return on
investment. Oak Hotels has an excellent track record as a
hotel operator, and its properties consistently outperform
market averages. The Company's properties are
strategically located in their markets and offer good visibility
and access from main roadways. All properties are well
maintained with attractive landscaping. Capital
improvement work is performed on a regular basis. The
Company attempts to position each property as the best
price/value in each market. We have a full-time Director
of Internet Marketing, whose objective is to insure that our
properties are featured prominently within the various Internet
search engines, as well as seek out new advertising
opportunities.
- Accounting Services
A centralized, comprehensive accounting department whose
services include financial statement generation, cash management, accounts
receivable, accounts payable, payroll, bank
reconciliation data entry and tax management.
- Food and Beverage
Our food and beverage expertise results in improving financial
results as well as the quality of the customer's dining
experience. Oak is also experienced in negotiating and
maintaining third-party Food and Beverage leased operations.
- Insurance Expense and Risk Management/Loss
Prevention
Oak aggressively manages the potentially escalating expense of
property, general liability and workers compensation insurance
through proactive programs that we have in place to help reduce
costs. The Company is able to negotiate favorable
coverage and premiums through their numerous contacts.
- Franchise Selection
Oak has extensive experience and contacts with many of the major
franchisors. The Company has the experience and knowledge to recommend
the most appropriate franchise for any given property as well as
ensuring that all current technology is available such as high
speed internet access, business place rooms, etc. In
addition, the Company has successfully negotiated favorable new
franchise fee structures in the past.
- Internal Audit
Oak performs internal audit reviews as necessary to ensure
adherence to Company policies and procedures, as well as
facilitating third party audits.
- Administrative Systems
To monitor the guest experience we use Mystery Shopping and all
guest comment cards and letters are reviewed by the President to
ensure we are doing a good job with our customers.
- Human Resources
The Human Resources department stays current on all areas of
recruiting and maintaining employees due to the challenging
labor market, as well as communicating and supporting the
company goals and implements and monitors the following:
--- Benefit administration and cost containment
--- Employee recruitment and retention
--- Unemployment Compensation
--- Third-party complaints/litigation
--- Employee training, which involves all aspects of employee
development in support of our
"Employee First" philosophy
--- Risk management/loss prevention
--- Local and Federal labor law compliance
--- Union prevention
--- ADA compliance
- Management Information Systems
This department ensures that Oak is on the cutting edge of
new technology. In addition to our proprietary software,
which assists in yield management and expense control,
electronic communication devices are in place at all hotels for
receipt and transmission of all financial information.
This increases the timeliness of the availability of financial
data and enhances accuracy. Through this department, Oak
is able to generate customized summary financial reports for
owners. In addition, guidance can be provided on the
purchase of computer hardware and software for all lodging
applications.
- Financial Consulting
Oak's executive management is knowledgeable and able to
provide advice on a wide range of financial matters from
property tax valuations to mortgage restructuring.
- Detail of Oak Hotels, Inc. Hotel Management Services
--- Asset Management
--- Total Financial Management
--- Sales and Marketing
--- Food and Beverage Support
--- Accounting and Auditing
--- Human Resource Planning
--- Benefits and Compensation
--- Risk Management
--- Engineering and Refurbishment Consulting
--- Franchise Selection and Negotiations
--- Management Information Services - Design and
Implementation
--- Insurance Management
"We are very pleased to have this team
manage our hotel and are confident that their management
capabilities can benefit any property in which they are
involved."
F. Stephen Hartsfield, Berryfield Hotel Group LLC
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